With any kind of business and that includes NLP coaching, there has to be a focus toward growth and ongoing development. What other markets would be appropriate? Can expanding the demographics of a typical client reveal untapped opportunities? Or, can shifting the focus in a slightly different direction create a potential new client resource. Recently, I learned something about that last question from one of my clients.
Most life coaches, using that term in a general way, tend to focus on particular life challenges or areas for improvement. Most business coaches, again generally speaking, look to particular industries or business types for a client base. What happens, however, when we take those two focal points and reverse them? The life coach looks at business types and the business coach looks at people or life challenges?
One of my clients has two areas of specialization. Her first is very definitely life coaching based in that she works with people who are transitioning in their careers. Her second could be either life or business coaching as she specializes in helping women who want to own their own businesses. During a recent session with this client, we shifted focus with both of her areas of specialization and made an incredible discovery. The client discovered some large untapped markets by focusing on industries for career transition work and by focusing on particular women’s life area groups for her business development work.
As coaches, we can learn so much from the creativity of our clients and, many times, apply their ah-hah moments to ourselves, our businesses, and our
