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NLP Business: And How Not To Run One … Badly

A Lesson From Neil Young

NLP Business

I used to listen to Neil Young’s music long before I started my NLP Business.

Neil Young never ran an NLP Business, but that doesn’t mean you can’t learn a lesson from him.

I was told that the famous Canadian musician-songwriter said that the guitar is the easiest instrument to play … Badly.

If you’ve been around as many guitar players as I have (I’m one of the guilty ones:), you know Neil is right.

And I think the same thing is true about running a business, especially an NLP business; it’s one of the easiest jobs to do … badly.

Many Run Their NLP Business Badly

Many people run their NLP business badly because it looks easy, and so most people start a business thinking there’s not much to it.

But, according to the website Statistic Brain:

  • 25% of businesses go out of business in the 1st year
  • 36% go out of business in the 2nd year
  • 44% go out of business by the 3rd year

Only 37% of Information businesses are still in business by the 4th year!

And an NLP business is a Service and Information business.

And I would hazard a guess those numbers are only for the businesses who declare they went out of business.

Most small ma and pa operations quietly disappear, just like their hard-earned money did.

But even more interesting is the Number 1 reason why these businesses go out of business – 46% Fail Due To Incompetence!

I’ve seen many businesses and some NLP businesses go out of business, and even more that never start, because people don’t have the necessary knowledge about running a business – Remember, it’s the easiest thing to do … BADLY!

A Free Lesson

Here’s something I was told by one of my NLP coaching trainers: He said, “you will attract customers who are just like you.”

Now, contrast that with what one of my early sales trainers said, “People don’t buy for the same reason you do.”

I have found both trainers to be right!

This is a critical piece of information for you to discover, especially if you ever find yourself complaining about your clients. Or lack of.

So, any time you are crafting an ad, blog post, or speaking directly to a potential customer, think about what your customer’s needs are.

Because satisfying your customer’s needs is your number one business. And it’s also how not to run your business badly.